Lifestyle Photography

The key aspect of lifestyle or mood photography is to zero in on the essence of a brand and communicate it visually. My role as the art director is to understand the brand’s ethos, create a vision for each product & execute the vision for the shoot. Lifestyle photography is often used on brand websites, social media & print communication. It helps establish clear brand narratives & build customer experience.

The photographs showcase prominent brands in India such as Swarovski Confluence, Kama Ayurveda, Hapusa Gin, Arata Zero Chemicals, Intiki Home & Mantra Herbal.